How Website Speed Affects Rankings

The results depend on which metric you use to measure website speed. For instance, if you take into account the time needed to load the first byte of the page, then it turns out this is a huge factor because sites that are fast to load the first byte of a page typically rank higher in Google.
If you take other metrics into account – i.e. the time necessary to load the main content or the time it takes to load the complete page (with images and ads), then things change because it seems these two factors are not of that importance to Google.
Overall, it's believed that website speed has less than 1% effect on rankings. Google themselves have stated that they take website speed into account but they didn't disclose details about exactly what matters.



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